Lookbooks

American Ghoul

American Ghoul

We were taken by American Ghoul's eerie, mysterious aesthetic from the moment we discovered his work on Instagram. We sent him The Wild Unknown Tarot, Animal Spirit Deck, and Five Elements Candles...and these images are the strange and beautiful result.   Photographed by American Ghoul.

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Fall Reflections

Fall Reflections

We tapped one of our favorite photographers, Alison Scarpulla, to capture the new incarnation of The Wild Unknown Tarot, along with a few of our favorite ritual tools. At a time when the veil separating the worlds is at its thinnest, this fall photoshoot celebrates the season's call for self-reflection, bowing deeply to the infinite mysteries.   Photographed by Alison Scarpulla.

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The Spirit Cloth Ritual

The Spirit Cloth Ritual

This series captures the physical ritual that is The Wild Unknown Spirit Cloth. Reveal mystic truths. Access infinite wisdom. And enter a portal of inner transformation.

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NYC Animal Spirit Party

NYC Animal Spirit Party

The Wild Unknown went to NYC and had a party to celebrate the launch of the Animal Spirit Deck and Guidebook.   In this trippy collection, Balarama Heller captured the party-goers paired with their animal spirit of the night. Thanks for coming out everyone! 

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