We were taken by American Ghoul's eerie, mysterious aesthetic from the moment we discovered his work on Instagram. We sent him The Wild Unknown Tarot, Animal Spirit Deck, and Five Elements Candles...and these images are the strange and beautiful result.

Photographed by American Ghoul.

We tapped one of our favorite photographers, Alison Scarpulla, to capture the new incarnation of The Wild Unknown Tarot, along with a few of our favorite ritual tools. At a time when the veil separating the worlds is at its thinnest, this fall photoshoot celebrates the season's call for self-reflection, bowing deeply to the infinite mysteries.

Photographed by Alison Scarpulla.

This series captures the physical ritual that is The Wild Unknown Spirit Cloth. Reveal mystic truths. Access infinite wisdom. And enter a portal of inner transformation.

The Wild Unknown went to NYC and had a party to celebrate the launch of the Animal Spirit Deck and Guidebook.

In this trippy collection, Balarama Heller captured the party-goers paired with their animal spirit of the night. Thanks for coming out everyone! 

In honor of the launch of The Wild Unknown Animal Spirit Deck and Guidebook, we interviewed and photographed Portland creatives we admire to find out a little bit more about their work. Read their full stories on the blog under Spirit Profiles.

Shop The Wild Unknown Tarot and Rituals

This series welcomed the second edition of The Wild Unknown Tarot Deck. The epic watercolor packaging contains the same magic as before with seven revised full-color cards, new cardbacks, and an updated insert that duals as a poster.

Photographed by Ben Holtrop.

Our second run of tarot tees and tanks, this time with unisex options, featuring iconic imagery from The Wild Unknown Tarot Deck. Styles included the Magician, World, Mother of Wands, and Seven of Swords, plus a speciality t-shirt reading I Am The Wild Unknown. 

Photographed by Brendan Coughlin.

Shop Zodiac Notecards

The Zodiac Series, shot by Daniel Arnold, captures the essence of twelve artists, musicians, stylists, designers, and overall radical humans, each depicted alongside their astrological signs. 

Our first collection of tarot tees with iconic imagery from The Wild Unknown Tarot Deck featuring illustrations of the Chariot, Four of Pentacles, and Mother of Wands.

Photographed by Phil Chester. Styled by Kate Rutter and Jill Mason.