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We believe in the exchange of energy

Here's how we do our part to give back

Good Karma Holidays


Black Friday/Small Business Saturday/Cyber Monday are infamous for stirring up a frenzy of expectations and feelings of lack and scarcity. Yes, there’s an increase in sales — but ultimately? They always seem to leave us feeling disconnected and conflicted, an unfulfilling version of what the holidays are all about.

In 2013, we decided to raise the vibration of our annual holiday sale with the launch of our Good Karma Movement, a rallying cry of more than 300 other retails shops and brands insistent on reclaiming the holiday spirit through a shared commitment to donate 5-10% of our revenue to charity. In partnership with inspiring brands like Pamela Love, Mara Hoffman, Catbird, and Bona Drag, we’ve collectively donated more than $50,000 to causes ranging from The Lower East Side Girls Club to Heifer International.

Interested in joining the brands, stores and designers who are giving back this holiday season by participating in the Good Karma Movement? Fill out our sign-up form to get started. For other questions, please send a note to


Library in Cameroon


In 2014 we began donating a percentage of our holiday sales to a cause close to our hearts: the construction of a public library and health center in Cameroon, Africa, a project initiated by The Himalayan Institute. The first public library in Cameroon of its kind, the library provides space for stillness, reflection and education to adults and schoolchildren alike.

This year, we’re sponsoring the construction of a satellite library funded entirely by TWU community. The Wild Unknown Library will feature a large catalog of children’s books and literature (including Hello Sacred Life and ABC Dream) and provide additional space for ongoing creative programming.

Want to learn more? Check out the work that The Himalayan Institute has initiated in Cameroon, see photos of Kim and Arjan on a recent trip to Kumbo, and sign up for the newsletter for updates about The Wild Unknown Library in Africa. 

Tattoo Karma Fund


Tattoos inspired by The Wild Unknown Tarot sprawl across bodies around the world. While we’ve never required compensation for The Wild Unknown imagery to be transformed into tattoo artwork, this year we’ve decided to turn that inspiration toward positive action.

We are now asking everyone who plans to use (or has already used) TWU artwork for a tattoo, to make an offering of $25. But wait… the energy exchange doesn’t end there. We send 100% of contributions raised from our Tattoo Karma Fund to a humanitarian cause we believe in and have been working with for several years (see details below). Good vibes all around. Make your offering here.

If you’re still hunting for inspiration for your next piece, check out our Instagram @thewildunknown_tattoos for a glimpse at who else is giving back. Once you’ve donated and received your new ink, we’d love to see it: tag your photos on Instagram with #twutattookarma so we can share with other Wildlings.